If you could enter to win a $40K vehicle, would you? If you had to pay the $5k in taxes, could you do so or find friends and family to loan it to you? What would you do with the vehicle of your dreams--share it, keep it for your own use (maybe including your family, etc), Give it Away to Family or Friend?
About 180 people (which maybe in the future could reflect more racial diversity by groups of various ethnic groups promoting the event in more local outreaches and additional notifications to qualify) had a chance to find out what they would do once they entered to win a Toyota Highlander