When all the world's abuzz with main stream media covering weather, major news events and lighter fare, it doesn't hurt to create local networks online to process ideas (as I do here on www.livfully.drupalgardens.com ) on Facebook, a town and regional website. Even linking info 'across state lines' makes sense to promote neighboring state program options.
The Tri-Corner area of MA/NY CT can also remind more people to think about how when MANY Connect and share info, more happens.